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Handcrafted in small batches once. Secure yours before it's gone.

    Archive No. 01

    IGNITE DESIRE

    Extrait De Parfum

    30ml - 3 Months of Daily Use †

    Dark Masculine

    For the man with deep, primal confidence - who doesn’t seek approval, leads with grounded presence, and knows how to ignite desire.

    The Scent

    Fresh, assertive, sensual - bright spark low burn.

    Spicy Citrus

    Aromatic

    Woody

    Musky

    Resinous

     

    Made in United Kingdom

    Join The Primal Collective

    Only 590 bottles handcrafted | Never restocked once sold out
    Never restocked once sold out

    £59 £49

    Christmas Deal - One-time purchase


    Includes Primal Collective access (optional)

    Limited availability, only for this drop.

    • Latest Edition: Ignite Desire, Archive No.01, 30ml
    • Free delivery included
    • Early notification for exclusive access to future drops (opt-out anytime)

    Not your scent vibe? Free Returns + Refund
    30-day Guarantee No Questions Asked


    Buy Now

    £89

    Future one-off purchases


    • No Primal Collective benefits
    • No early access to future drops
    • Standard delivery included

    No Hormone
    Disrupters

    Premium
    Ingredients

    Handcrafted in
    Small Batches

    Exclusive to
    Members

    Vegan & Animal
    Cruelty Free

    Free 30 Day
    Return & Refund

    Members of The Primal Collective

    Members of
    The Primal Collective

    James

    "Super high quality scents, and testosterone safe makes it perfect"


    Aled Nelmes

    CEO LuminSEO

    Tom Spark

    "Primal is one of the best fragrances I've ever used"


    @tomspark

    Podcaster

    Oli Hale

    "Top fragrances, I value how unique each Primal limited edition drop is"


    Oli Hale

    Co-founder Faircado

    Rich Woolley

    "LOVE Primal, my new go to fragrances"


    Rich Woolley

    CEO Paperclip


    75–90% of mainstream fragrances contain suspected hormone disruptors linked to lower testosterone & fertility.*

    Endocrine disruptors - chemicals like phthalates - are used to artificially extend scent longevity and improve how ingredients blend.

    Made 100% testosterone and fertility safe.**

    Primal uses a signature blend that amplifies longevity and projection, without using any endocrine disruptors which compromise your natural hormones.

    Awaken Your Primal Edge

    Each drop is infused with ingredients chosen not just for scent, but for the instinct they awaken.

    Signature Masculine Blend

    Each Primal fragrance carries a unique masculine signature, crafted within the Dark–Solar Masculine spectrum:

    • Dark Masculine Rich, grounded, sensual and mysterious. Formulated with notes like Oud, Amber, Incense, Leather, Tobacco, and Spiced Resins. Ideal for evening wear, intimate settings, and deep masculine embodiment.
    • Solar Masculine Bright, energetic, and fresh. Blended with Citrus Peel, Aromatic Woods, Bergamot, and Herbal Accords. Perfect for daytime confidence, professional presence, and high-energy environments.

    Rare Limited Edition Drops

    Every small batch is made once and never repeated. Creating a signature scent reserved solely for our members. Once sold out, that scent will never exist again.

    Highest Concentration

    Every bottle is an Extrait de Parfum - the highest concentration in perfumery-offering unrivalled depth, longevity, and magnetic presence.

    Expert Craftsmanship

    Handcrafted by expert European perfumers with 260+ years of combined mastery. Each formula undergoes rigorous stability and sillage testing to ensure optimal skin performance and longevity - all without compromising your health or natural edge.

    Our Mission

    To craft the world's most attractive fragrances for men, designed to awaken a man's Primal masculine edge.

    Made in United Kingdom

    Access Latest Drop

    Drop Closing Soon
    Not your Scent Vibe? Free Returns & Refund

     

    Awaken Your Primal Edge

    Each drop is infused with ingredients chosen not
    just for scent, but for the instinct they awaken.

    Signature Masculine Blend

    Each Primal fragrance carries a unique masculine signature, crafted within the Dark–Solar Masculine spectrum:

    • Dark Masculine Rich, grounded, sensual and mysterious. Formulated with notes like Oud, Amber, Incense, Leather, Tobacco, and Spiced Resins. Ideal for evening wear, intimate settings, and deep masculine embodiment.
    • Solar Masculine Bright, energetic, and fresh. Blended with Citrus Peel, Aromatic Woods, Bergamot, and Herbal Accords. Perfect for daytime confidence, professional presence, and high-energy environments.

    Made in United Kingdom

    Access Latest Drop

    Drop Closing Soon
    Not your Scent Vibe? Free Returns & Refund

    Rare Limited Edition Drops

    Every small batch is made once and never repeated. Creating a signature scent reserved solely for our members. Once sold out, that scent will never exist again.

    Highest Concentration

    Every bottle is an Extrait de Parfum - the highest concentration in perfumery-offering unrivalled depth, longevity, and magnetic presence.

    Expert Craftsmanship

    Handcrafted by expert European perfumers with 260+ years of combined mastery. Each formula undergoes rigorous stability and sillage testing to ensure optimal skin performance and longevity - all without compromising your health or natural edge.

    Our Mission

    To craft the world's most attractive fragrances for men, designed to awaken a man's Primal masculine edge.

    Access Latest Drop

    Drop Closing Soon
    Not your Scent Vibe? Free Returns & Refund


    Since the beginning, the journey of self-mastery has forged the world’s most exceptional
    highest-value men. Those who awaken their Primal Masculine edge.

    FAQ

    * Based on published studies examining the effects of certain synthetic fragrance ingredients (e.g., phthalates) on hormone health. Individual results may vary.

    **Formulated without phthalates, parabens, or recognized endocrine disruptors